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Online Retailer of the Week: Go Try It On

Marissa Evans founded Go Try It On as a way to field the oft-asked question, “what should I wear?”  Users ask the site’s member community style questions, accompanied by images of themselves sporting...

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Go Try It On & Grazia Will Answer Your Weekend Style Questions

A sampling of looks to judge on Go Try It On. The style source Go Try It On, which lets users upload pictures of outfits to solicit fashion advice from the site’s community, is about to take its...

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The 5 Fashion Tech Stories You Need to Know This Week

Fashion start-ups have a new way to lure investors, Italian fashion editors will advise you online on your (weekend) outfits, and the National Advertising Division is getting strict with cosmetics...

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Selfridges Putting (Helpful) Cameras in Fitting Rooms

The 102-year-old London department store Selfridges is getting a high-tech makeover.  Besides adding dedicated internal boutiques to showcase both established and edgy luxury brands (like Chanel,...

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Can TagBrand Make The ‘Brand-In’ As Popular As The Check-In?

Foursquare made checking in to one’s location, be it a restaurant, a bar, or the post office, a hit.  Will Tagbrand, which lets the fashion-focused check in the brands they’re wearing, do the same? A...

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Friday Digital Fix: #OOTD, the Outfit of the Day App

Because if anything’s just waiting to be game-ified, it’s a self-proclaimed “outfit of the day.” The team behind one of our favorite online fashion crowd-sourcing resources, Go Try It On, just launched...

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Our 5 Favorite Digital Things This Week

1.   Diane von Furstenberg debuted her second collaboration with GapKids and Baby Gap.  Check out this adorable video — the tiny models will make you jealous you’re not still a kid. 2.  Warby Parker...

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